Europe’s leading health and leisure group David Lloyd Clubs (DLC) has appointed eCRM specialist ITG Creator to provide it with more appealing and responsive customer communications.
The contract will see ITG Creator develop an intelligent electronic customer relationship programme for the leisure group to boost customer acquisition and retention.
This involves the delivery of email communications that are localised and better tailored to recipients.
Commenting on the deal, DLC group CRM manager Chris Humphries said: “We were looking for a significant uplift in our creative executions promoting the depth and breadth of the club offering in order to provide better engagement with existing and potential members.
“ITG Creator demonstrated a true understanding of our requirements, along with the expertise to execute the strategy we were looking for – and provide us with detailed results reporting to accurately measure ROI.”