Marketing services and technology company Inspired Thinking Group acquired Creator on 10 February 2016.
The move will enable both companies to provide a much wider range of marketing services and expertise and will provide the new ITG Creator with the investment to grow its business internationally.
Creator founder Mark Brennan, who continues as CEO of ITG Creator, said: “Joining the ITG family, with its highly regarded marketing technology and professional services, will significantly strengthen our offering to the retail sector, both at home and abroad.”
ITG helps companies improve the efficiency, cost and control of their marketing operations. Its marketing resource management platform Media Centre manages the marketing workflow of major UK and global brands and retailers, including Heineken, Puma, M&S, Audi and Renault.
ITG Creator will continue to operate from its current offices, with the same management and account teams. There will be no interruption to business as usual.
The combined group now employs over 500 marketing and technology professionals.