Creator CREATOR

Creator and thetrainline.com win Data Strategy Award

Friday 8th February 2013

Success again for Creator last night as we came home with the Best Data Strategy for Travel and Leisure sector for our work with e-commerce leader thetrainline.com.

We developed the Look to Book programme to meet a core aim of our client – to drive train ticket sales online. Millions of customers use thetrainline to check rail times and prices before buying at the station.

Look to Book tracks customer searches and targets those who are leaving soon with a dynamic personalised email. We use thetrainline's Best Fare Finder to offer customers the very best fare they can get for their journey. It's a handy, relevant and proactive service for customers, and delivers high conversion and repeat sales for our client.

Creator MD Mark Brennan said "I'm absolutely delighted. We've been working with thetrainline.com for a long time and together we've done really innovative work, so it's great to get some recognition on a national stage."

The judges said that the campaign "...showed a very clear and robust use of data to drive customer engagement in a timely and relevant manner".

To find out more about Creator's work , have a look through our What We do pages