We've won another award, but in a new category - Online Marketing. We have been recognised for our work with LateRooms.com on the best Personal Recommendation Programme at the Data Strategy Awards 2014.
LateRooms.com's Personal Recommendation Programme establishes a dialogue between brand and prospective customers in the competitive and commoditised hotel booking sector. Bringing personalised messages into the email inboxes of 8.9 million consumers, LateRooms can now guide and respond to behaviour all the way through the online journey to the time of booking.
The judges said: "The entry demonstrates impressive ROI and a nicely structured approach to engagement."