Travel Department ( www.traveldepartment.co.uk ) is one of Europe's leading escorted holiday companies, travelling to over 40 countries worldwide.
Launched in Jan 2013, Creator designed, developed and host this aspirational travel website with data-driven dynamic search capability at its core. The website is fully integrated with Travel Department’s live transactional sales system, pulling in live availability and pricing to drive search, select, shortlisting capability and online booking.
Creator have developed a completely customised CMS to put Travel Department in full control of managing a sophisticated website, but needing only non-technical in-house resources to support updates.
The website interacts with a single customer view multi-channel marketing database, which Creator also developed, that allows us to serve consumer centric and personalised content including a My Site.
The website has been fully tagged with Google Analytics, DoubleClick and Creator’s own tracking tags to facilitate incorporating our award winning approach to behavioural analytics and 1-2-1 marketing - onsite and via eCRM programmes.
Contact us if you'd like to add some Creator magic to your business