We know construction.
Building blocks
Creating brands with purpose and vision
We’ve been at the heart of repositioning some major brands in the construction and plant hire sector. From consolidating 20+ Sunbelt businesses under a single name and shared vision, to realigning CAT’s brand strategy with new values and a fresh visual identity, we know what it takes to ensure these companies cut through the noise and achieve their full potential.
From global digital platforms to local dealerships
When the likes of Massey Ferguson need a new website with a modernised user experience to engage their global customer base, they turn to Team ITG. And for big names such as AGCO, we ensure their European dealership network have plenty of on-brand, locally relevant and fully approved content to drive sales and revenue.
Constructive results
Our work has helped construction and plant hire brands to better communicate with their customers, and in turn drive fantastic results.
+129%
YOY increase in leads through digital marketing
>5.5m
interactions in a single campaign
Hyper-relevant local marketing
Ensure your dealer network has full access to stunning branded content, tailored to their market and local area.
Kick start your project today
Kick start your project today
Kick start your project today
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2024 Wellbeing award win for Team ITG
We’re incredibly proud to have won 'Best Employee Network & Resource Group' at the Great British Workplace Wellbeing Awards 2024! After bringing home the ‘Team of the Year’ prize in 2023, it’s fantastic to get even more recognition this time around – but what’s...
Currys Techmas – exceptional results for our end-to-end campaign
Every year the CRM team at Currys puts together the '12 Days of Techmas' – an omnichannel Christmas campaign that uses a gamified approach offering awesome tech prizes to customers while encouraging sign-ups to Currys Perks. This year they collaborated with us here at...
Sue Mountford: The Top Marketing Trends for 2024
Generative AI dominated the marketing landscape (and all other news channels!) in 2023, driving conversations around the way brands will produce content and campaigns for every channel, with minimum effort. However, as we work out how to unlock the power of AI and...
Inspired Thinking Group partner with NBC to deliver Macy’s Thanksgiving Day parade for record TV audience
Inspired Thinking Group once again partnered with NBC to deliver the iconic Macy’s Thanksgiving Day parade in New York City, to a record-breaking TV audience across the US. Ken Madsen, Chief Marketing Technologist at ITG, has worked with NBC for the past 15 years and...
James Chittenden: How real do you want it?
In an Insta-first world, brands increasingly lead with their visual expression. One of the key challenges for Marketers in 2024 is striking a balance between aspiration and authenticity, the dream and reality. One of the most subtle (or not) ways that this manifests...