If data is what drives us, then digital is our delivery vehicle of choice. Although we apply our methodology to analogue products, the digital terrain is so expansive it allows us to express our creativity when devising solutions for our clients. We have developed a huge range of uniquely digital products that our clients can offer their customers.
Consumers respond well if there is a positive value exchange prior to "opting-in" their email address.
All our programs build up dynamic preferences per individual, like our award-winning My Holiday Alerts, & HMV Preference Centres, which track through to live settings inside every email the customer receives.
WEBSITE DESIGN & DEVELOPMENT
Amazing, award-winning websites - from start to finish, we provide the complete range of services from planning, architecture, user experience through creative design, build for operational, transactional & portal development.
Our award-winning personalised web portals are leading the industry in bespoke customer experiences. Data-driven sites provide a unique 1-2-1 customer journey in travel & retailing.
SURPRISE & DELIGHT PORTALS
Our Thomson Cruise & Beach Portals empower our clients through innovative, mobile-enabled internal Passenger Surprise & Delight, to identify and fulfil a pre-assigned 'little thank you' to loyal customers. The portal is responsive, so that individual crew members with iPads and iPhones can access the customer database using the ship’s local WiFi network.
Content Management System
CreatorContent suits small / medium sized websites on a low budget. Clients love the enhanced functionality that can easily be placed under their control. Published as a free to use CMS, page designs can be easily managed as templates. We provide managed service, access & end-user training.
DYNAMIC PERSONALISED BANNERS
Along with our thinking and track record in personalised email programmes and websites, we extend the technology to serve up web banners for pre-marketing and re-marketing opted-in customers - our animated banner programs drive significant supporting revenue for our clients.
Across all of our generated content we have the ability to integrate your social media needs. We have developed automated dynamic feeds that allow your customers to share their content with their friends on Facebook, Twitter, Google+, LinkedIn and more.
COOKIE TRACKING & WEB ANALYTICS INTEGRATION
Understanding how customers access and interact with your website provides valuable insight into their preferences and purchasing behaviour. Tracking their digital footprint gives you the power to present bespoke, relevant content and communications, remarketing previous searches with an aim to nudge them through to conversion.