Electronic Customer Relationship Marketing (eCRM) is a growing discipline that extends traditional CRM to include operational strategy for managing & nurturing your company's interactions with clients & prospects using digital technology to drive sales, service & marketing.
Benefits of co-ordinated ECRM
eCRM is a company-wide business marketing strategy embracing all client-facing departments & beyond.
When an implementation is effective, people, processes, & technology work in synergy to increase conversion, profitability, and reduce operational costs.
Automating marketing & communication opportunities with concrete sequences can drive significant revenues (e.g. lifecycle marketing, or triggered behavioural follow-ups).
Overall the business goals are to find, attract and win new clients, nurture and retain existing customers, or entice and reactivate former customers, while also reducing the costs of marketing & client service.
We provide professional services to introduce simple steps to implement effective eCRM with tools providing operational data planning, segmentation schedules, results based planning, forecasting, data strategy and implementation.
Loyalty programs reward customers by providing advanced access to new products, sales promos, merchandise or prestigious services, while providing your company with a wealth of consumer behavioural information. From registration, membership management to reward fulfilment we provide the strategic, creative, technical & operational services.